Định giá dành cho Tư vấn Quản lý & Chuyên viên Phân tích Kinh doanh

What is the aim of this course?

Consulting firms sometimes help optimize pricing. You have to be very careful in this sort of project because a small change may have a huge impact both on the top-line and the bottom-line. Analyzing changes in pricing is not easy as you have to take into account the relations between the products and the long-term impact on customer behavior. In this course, I will teach how to perform fast and efficiently different types of analyses related to pricing.

In the course you will learn the following things:

1. Essential Concepts used in Pricing

2. What Price Setting Techniques firms can use

3. How to set the prices for a product

4. What is Price Perception and how you can impact it without changing the prices?

5. How pricing is done in consumer goods, retail, and B2B Services

6. How to analyze the impact of planned pricing policy changes in Excel

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. There will also be additional resources that will help you learn a lot of things beyond the scope of this course.

Why have I decided to create this course?

Most people who start working in consulting have limited knowledge of how pricing works in practice and how to analyze potential changes in Excel. On top of that, pricing will differ greatly in many industries.. This may lead to huge frustration during consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools related to pricing that they need during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects devoted to pricing analysis. You will master how to analyze data and draw conclusions from the analyses. On top of that, you will also master the essential information related to pricing.

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of pricing techniques and analyses done during projects devoted to pricing. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who did not finish business school or Economics. The course will help you become an expert in pricing analyses on the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

1. Essential Concepts used in Pricing

2. What Price Setting Techniques firms use

3. How to set the prices for a product

4. What is Price Perception and how you can impact it without changing the prices?

5. How pricing is done in consumer goods, retail, and B2B Services

6. How to analyze the impact of planned pricing policy changes in Excel

How the course is organized?

The course is divided into the following sections:

• Introduction. We begin with a little introduction to the course as well as some general info on how the course is organized

• Essential Concepts in Pricing. We will start by discussing the essential concepts that we will use later on for analyzing pricing.

• Price Setting Techniques. In this section, I will show you, using a lot of examples, different pricing techniques.

• Price Perception. In many cases, it is more important to manage price perception rather than real prices. We will discuss in this section what price perception is and how to use it to your advantage.

• Pricing in Consumer Goods & Retail. In this section, we will have a look at some issues related to the pricing of consumer goods. We will also have a look at some more advanced case studies.

• Pricing in B2B Services. The pricing of B2B services drastically differs from the pricing of consumer goods. In B2B the buyer is more rational and has a much bigger knowledge of the market. In the last section, we will have a look at how pricing is addressed in B2B

As a part of this course, you will get

• Useful frameworks and techniques

• Analyses shown in the course

• Additional resources

• Links to additional presentations, articles, and movies

• Links to books worth reading

At the end of my course, students will be able to…

• What pricing techniques you can use

• How to implement value-based pricing

• How to define the right level of prices

• How to estimate in Excel the impact of changes in pricing

Who should take this course? Who should not?

• Management Consultants and Business Analysts

• Managers

• Financial Controllers

• Investment Analysts

• Startup Founders

• Controllers

What will students need to know or do before starting this course?

• Basic or intermediate Excel

• Basic knowledge of economics

• Basic or intermediate knowledge of finance & accounting