Trí Tuệ Nhân Tạo Dành Cho Nhà Lãnh Đạo Doanh Nghiệp

This AI for business leaders course prepares leaders, executives and managers for the opportunities and risks that AI brings, particularly in the context of emerging generative AI (GenAI) capabilities.

The continuing disruption of industries and markets that AI is bringing is changing the way we do business, and this course:

• Is written for business leaders, by business leaders. The opportunities, risks and AI strategies we discuss are in a business context, not technical.

• Helps to prepare leaders and their teams for the coming changes to ensure your business is well positioned to leverage the opportunities and avoid business model disruption having an adverse impact on their business.

• Explores potential opportunities in Business Strategy, Finance, People, Marketing, Operations and IT & Digital functions

• Gives leaders information to help them evaluate their business strategies in light of AI’s likely impact.

• Explores the risks and considerations that should be evaluated for any business implementing AI across all key business areas.

Please note - this course does not deep dive into detail on specific tools or specific AI technologies. It is created for business leaders and professionals who want to learn more about AI in their business context. This course covers a lot of ground in a concise manner and if you have already done a lot of research into AI you may also want a course more specific to your learning needs.

This course guides leaders through:

• The evolving state of AI

• What the opportunities and risks could be across many different business areas, with business and vendor examples, as well as demos

• What you need to consider when facing into AI at a strategic level and suggests a path forward

• AI's potential impacts on brand and culture

• How you can leverage AI in your business

There is a lot of hype, uncertainty and scepticism regarding AI. This course is grounded in real business experience, written and delivered by experienced, digitally focused business leaders, consultants and executives with a combined 40+ years’ experience working for large blue chip organisations, start-ups and small-to-medium businesses in the US, UK, Europe and Oceania.

The course gives leaders an overview of why Artificial Intelligence is important now, what the possible impacts could be on their business and how to plan for AI adoption and prepare for GenAI.

It is structured in a way that allows you to dip into specific areas of interest and concern, based on your role in business.

Recent Updates

This course was last updated in July 2025. Our recent updates include:

• New role plays to help you practice conversations with key stakeholders

• Updated commentary on why AI is important to further help students lead confident AI conversations in their businesses.

• Updated our business model and strategy lesson, introducing our business model analysis process to help businesses assess their vulnerabilities and opportunities.

• Updated our business culture lesson

• Introduced a dedicated lesson on brand management in the age of AI, with case studies and principles to follow to help avoid brand damage when implementing AI

• Updated our risks and challenges lesson to highlight high-priority risks and challenges

• Updated our final lesson messaging

• Added new downloadable resources to help guide you through analysis of your business model for opportunities and risks.