Kiến Thức Cốt Lõi Về Quản Lý Thay Đổi: Phân Tích Các Bên Liên Quan

Change Management is a growing field which is increasingly in demand around the world. Change professionals can work across industries, across functions and across various types of change initiatives making this role incredibly versatile and interesting.

Stakeholder Analysis is one of a series of seven Change Management Fundamentals courses, where we build core change management skills for aspiring Change Managers. This course will teach you one of the key skills of a Change Manager to start you on the path into this exciting career.

We will take you through the key considerations of a stakeholder analysis so you can determine the best analysis approach for your project. We'll then go step-by-step through the process of conducting a stakeholder analysis. We'll finish off the chapter with thoughts on how to use your stakeholder analysis to deliver ongoing value to your change initiative.

Topics include:

1. Stakeholder Analysis Fundamentals - Understand what a stakeholder analysis is and why it is important

2. Stakeholder Analysis Approaches - Choose the most appropriate stakeholder analysis technique for your project

3. Stakeholder Identification - Identify a comprehensive list of your project's stakeholders

4. Stakeholder Segmentation - Segment your stakeholders to develop insights into change management planning

5. Stakeholder Engagement Strategy - Interpret the results of your stakeholder segmentation to create your stakeholder engagement strategy

6. What Next? - Maximize insights from the stakeholder analysis and determine your next steps

This course is a practical 'how to' guide with worksheets, templates and real-world advice to help structure your thinking and guide you in the process.  By following this course, we'll support you to get the maximum benefit and insight from your stakeholder analysis. And, if you follow along with the exercises, you will have completed your own stakeholder analysis for your change initiative!

So, if you're someone who is not currently a change practitioner, who wants to create a stakeholder analysis that provides insight into your stakeholder needs, this course is for you.