Chương trình Điều hành về Quản lý và Quản trị Kinh doanh

Welcome to the Spring 26 Cohort of the Program: Executive Certificate Program in Management and Business Administration, by School of Business and Management, of MTF Institute of Management, Technology and Finance.

This version contains only new high-quality modules.

Program Features:

• Udemy and MTF Certificate with active verification link and linkedin publishing

• Top Instructors: 6 Doctors of Science, Professors of leading European universities

• 5 Modules, 25 Courses, 19 from them are completely new

  
  

MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, the Metaverse, Digital Transformation, Fintech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 980,000 students.

MTF Executive Certificate in Management and Business Administration, is professional / business type of program, oriented to persons, who are looking for building of career, getting of practical knowledge for resolving of real work and business tasks or building of your own business.

After finishing of the program you will get:

• Digital Certificate from MTF with verification link and uploading to LinkedIn

• Digital Certificate from UDEMY

• Verification Service in case of any requests

• Life-long access to course, all updates and Alumni community

• If you use Udemy Personal Subscription plan, getting of documents requires active subscription.

  
  

Let's join MTF Management and Business Administration if...

• Want to get or refresh core knowledge about business, management, leadership

• Want to train your hard and soft skills and get promotion at your company

• Want to build global career and train your English

• Want to launch your own business, but you don't know how to start

• You have real work/business case or problem, and you need knowledge and community support for resolving

• You got career promotion or start to look for higher position and need the fast way for refreshing of your skills in management

• You need support of community, mentor and coach

• You need new ideas, want to broaden your horizons and mindset, expand your contacts, learn about global best practices and become the best version of yourself

  
  

Program Structure:

• Blocks of theory that complement each other

• Practical tasks for training of your hard and soft skills (case studies, problem solving scenarios, field research analysis)

• MTF Institute Author's framework "MTF Business Static and Dynamic Canvas" to systematize your knowledge

• Work with pitch-deck and business plan for your real new business or real business case at your work. Your efforts at learning will support your real life success

• Step by step plan for building of your own business or business line at your company

• Business Cases (optional)

  
  

Program Details:

Recommended duration: 1 year for deep dive to each topic and reflection about usage of knowledge at your real business or work, but you may finish program in your own rhytm faster or slower.

Program format: Video, Slides, External Materials, Practical tasks, live support and discussions with Professors and community at private MBA chat.

Full list of Modules / Courses inside:

Module 1 Management and Leadership
• M1C1: Business Management
• M1C2: Management
• M1C3: Business Leadership
• M1C4: Decision Making for Leaders and Managers
• M1C5: Digital Transformation in Business
• M1C6: Business Strategy

Module 2 Marketing and Product Development
• M2C1: Research Methodologies in Strategy and Product Development
• M2C2: Product Management and Development
• M2C3: Marketing and Marketing Management
• M2C4: Customer Experience Management
• M2C5: Branding
• M2C6: Public Relations

Module 3 Business Administration
• M3C1: Sales Management
• M3C2: Financial Analysis
• M3C3: Operations Management
• M3C4: HR Strategy
• M3C5: Digital Transformation of companies
• M3C6: Risk Management

Module 4 Business Analysis. Project Management. Case Studies.
• M4C1: Case Study: Aviation Industry
• M4C2: Business Analysis with Business Canvas Usage
• M4C3: Project Management
• M4C4: Introduction to Business and Data Analysis
• M4C5: Innovation Management
• M4C6: Business & Science Method, Analysis & Research Methodologies

Module 5. Capsone Project: Startup Pitch Deck

Program Team:

1. Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

2. Dr. Pedro Nunes has built a multifaceted career combining academia and practical business expertise. His educational journey culminated with a Doctorate in Economic Analysis and Business Strategy with a cum laude mention from the University of Santiago de Compostela. Professionally, he has navigated through various sectors, including technology, international commerce, and consultancy, with roles ranging from business analyst to director. Currently, Pedro serves as a Professor in several DBA programs, applying his extensive industry experience and academic insights to educate the next generation of professionals.

3. Igor Dmitriev, MBA, MsEM, MsIE

Digital Business & Transformation Expert

Education: 1) MBA, The Boston University, USA, 2) Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA, 3) Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics, 4) Six Sigma Black Belt

Experience: 1) Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship. 2) More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank. 3) Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

4. Dr. Martins. Mr. Joao Martins is seasoned manager and entrepreneur, with over 30 years’ experience in top management positions in the telecommunications and IT sectors. Starting in an academic environment, where he obtained his PhD in Engineering and an MBA at Universidade Nova de Lisboa, quickly evolved to C-suite positions in the corporate environment, both in large corporations and in start-ups.

He is currently a director and start-up shareholder in an IT integrator in Lisbon, focused on cybersecurity. With a passion for education, he also an invited Professor at Nova Information Management School, teaching Knowledge Management and Financial Analysis to graduate and undergraduate students.

5. Cristiana Silva is a senior education technician with 4 years' experience in coordinating pedagogical and social projects in Higher Education Institutions and Private Social Solidarity Institutions. She began her work in an academic environment, where she obtained her Master's Degree in Education, in the specialization area of Adult Education and Community Intervention at the University of Minho and worked as an educational researcher, responsible for designing course curricula and managing course quality assessment processes. She is currently a learning designer at the Polytechnic of Cávado and Ave in Barcelos. With a passion for adult education, she has also been president of the C.R.I.A. Dialogues Association since 2021.

6. Dr. Lúcia de Fátima Silva Piedade has a Post-Doctorate in Aerospace Sciences, a PhD in Communication Sciences (organizational and crisis communication), a Master's Degree in Aeronautical Management and is an Architect. She has worked in aviation for 36 years, the last 20 as Operations Supervisor at Lisbon Airport. She is currently a lecturer at Universidade Lusófona and Universidade Atlântica.

Researcher at the Center for Research in Applied Communication, Culture and New Technologies (CICANT) and CEGIST-Center for Management Studies at Instituto Superior Técnico.

• Postdoctorate in Aerospace Sciences

• PhD in Communication Sciences (Organizational and Crisis Communication)

• Master in Aeronautical Management

• MBA in Air Transport Management /Civil Aviation

• Architect

• Operational Supervisor at Lisbon Airport

• Assistant Professor at Universidade Lusófona de Humanidades e Tecnologias

• CEGIST | Centre for Management Studies of Instituto Superior Técnico

• CICANT | Centre for Research in Applied Communications, Culture and New Technologies

• Global Goodwill Ambassadors Portugal - Board Director

7. Dr. Ana Cristina M. B. Saraiva is a distinguished professional with a robust blend of academic and industry experience, specializing in management, strategic development, and ethical leadership. She earned her Ph.D. in Management from Lusíada University, where she excelled in research management, critical analysis of management models, and advanced research methodologies, earning recognition for her contributions to the field.

She currently serves as a Project Manager at the Portuguese Association of Business Ethics (APEE). Her role underscores her commitment to driving ethical innovation and sustainability in both public and private sectors.

In academia, she has made significant contributions as a consultant and researcher at Lusíada University’s COMEGI research center. She has collaborated with esteemed national and international institutions, including IST (Lisbon University) and various European universities, to advance research and implement cutting-edge solutions in management and organizational practices. Her editorial expertise includes managing and indexing scientific journals in Scopus, DOAJ, and other prestigious platforms, reflecting her dedication to high standards in academic publishing.

Her industry experience spans over a decade, including pivotal roles in luxury hospitality, where she led efforts in event coordination, quality assurance, and guest satisfaction. She has a proven track record of enhancing operational excellence and strategic management, making her a versatile leader capable of driving results in diverse settings.

Ana Saraiva’s extensive scholarly output includes numerous peer-reviewed articles and conference presentations that address critical issues in management, ethics, and digital transformation. She is adept in a wide range of digital tools and platforms, such as SPSS, SAS, and NVivo, which she leverages to optimize research and business outcomes.

With a passion for interdisciplinary collaboration and a commitment to ethical and sustainable practices, Ana Cristina M. B. Saraiva is dedicated to empowering organizations and individuals to achieve excellence through innovative solutions and responsible leadership in the global business landscape.

Detailed Description:

Join our Executive Management & Business Administration Program

This intensive program is designed to equip current and aspiring executives with the essential knowledge and skills to excel in dynamic business environment.  Delivered through a blend of engaging lectures, real-world case studies, problem-solving scenarios, and a capstone project, this program offers a holistic and practical learning experience.

Program Structure:

The program is divided into five modules:

• I. Management and Leadership: This module lays the foundation for effective leadership, covering core management principles, strategic decision-making, organizational behavior, and navigating digital transformation.  You'll analyze real-world case studies like "Phone Wars" and engage in field research to understand management board structures and functionality.

• II. Marketing and Product Development: Dive deep into the world of marketing, exploring research methodologies, product development lifecycles, customer experience management, branding, and public relations.  You'll tackle challenges like "Digital Shift" and conduct field research on consumer markets.

• III. Business Administration: Gain a comprehensive understanding of key business functions, including sales management, financial analysis, operations management, HR strategy, and risk management.  You'll examine case studies like the "Emissionsgate Scandal" and analyze industry trends.

• IV. Business Analysis, Project Management, and Case Studies: Develop your analytical skills through industrial case studies (aviation), business canvas modeling, project management methodologies, data analysis techniques, and innovation management frameworks.

• V. Capstone Project: Integrate your learning by developing a compelling pitch deck for a new business venture, demonstrating your ability to apply the program's concepts in a practical setting.

Key Program Benefits:

• Develop essential leadership and management skills.

• Gain a holistic understanding of key business functions.

• Master strategic frameworks and analytical tools.

• Enhance your decision-making and problem-solving abilities.

• Learn to navigate digital transformation and innovation.

• Build a strong foundation for entrepreneurial success.

Who Should Attend? This program is ideal for:

• Mid- to senior-level managers seeking to advance their careers.

• Aspiring executives looking to develop leadership capabilities.

• Entrepreneurs and business owners seeking to grow their ventures.

• Professionals from any industry seeking to broaden their business acumen.

• Young specialists who want to build and understand the career track.

By the end of this program, you will be equipped to lead with confidence, drive strategic growth, and make a significant impact in your organization or will be prepared for your future career.

Detailed Description:

Module 1: Management and Leadership

• Business Management: This course delves into core business management concepts, covering business models, strategic management, organizational behavior, risk management, change management, and corporate governance. It also addresses industry-specific applications in tech and healthcare, and the importance of cultural sensitivity and digital transformation. It provides practical information about the role of the business manager.

• Management: Focuses on the fundamentals of management, including organizational management, management models, the management environment, and planning and decision-making.

• Business Leadership: Explores leadership theories and practices, including team dynamics, leadership styles, corporate social responsibility, and leadership development. It incorporates readings and guides on topics like change management, feedback, corporate ethics, and building trust.

• Decision Making for Leaders and Managers: Provides a comprehensive look at decision-making processes, including cognitive biases, strategic frameworks (SWOT, decision trees), crisis management, data-driven decision-making, and ethical considerations. It also addresses stakeholder management.

• Digital Transformation in Business: Covers digital transformation strategies, organizational transformation, customer-centric approaches, and measuring success. It also includes readings on emerging digital trends and the management of IT resources.

• Business Strategy: Focuses on strategic management frameworks, including SWOT, Porter's Five Forces, PESTEL, and the Balanced Scorecard. It also covers blue ocean strategy, and competitive advantage.

Module 2: Marketing and Product Development

• Research Methodologies in Strategy and Product Development: Focuses on human-centric innovation, data collection, qualitative and quantitative research methods, customer feedback analysis, and prototyping.

• Product Management and Development: Covers the entire product development lifecycle, from idea generation to launch and lifecycle management, including agile development and performance measurement.

• Marketing and Marketing Management: Explores marketing fundamentals, including market analysis, consumer behavior, marketing strategy, segmentation, pricing, and integrated marketing communications.

• Customer Experience Management: Focuses on customer experience principles, customer journey optimization, service blueprinting, and voice of the customer analysis.

• Branding: Covers branding strategies, portfolio, brand id, and brand capital.

• Public Relations: Covers PR strategies, media relations, and crisis management.

Module 3: Business Administration

• Business Administration. Introduction: Introduces the module with a case study ("The Emissionsgate Scandal"), a problem-solving scenario ("Game Changer"), and field research on key trends.

• Sales Management: Covers sales processes, forecasting, strategy development, territory management, performance evaluation, and sales analytics.

• Financial Analysis: Focuses on accounting methods, financial statements, ratios, and valuation principles.

• Operations Management: Covers operations strategy, process design, supply chain management, quality management, and project management.

• HR Strategy: Covers HR needs, goals, and the alignment of HR with company targets.

• Digital Transformation of Companies: Covers the types of digital transformation, and examples of digital transformation in various industries.

• Risk Management: Covers risk identification, analysis, mitigation, and monitoring.

Module 4: Business Analysis. Project Management. Case Studies

• Industrial Case Study: Aviation, Airlines, Air Transportation, Airports: Provides a case study into the aviation industry.

• Business Analysis with Business Canvas Usage: Covers the usage of the MTF Business Canvas Framework.

• Project Management: Covers the history, importance, and methodologies of project management.

• Introduction to Business and Data Analysis: Covers data types, sources, exploratory data analysis, and data visualization.

• Innovations Management: Covers innovation frameworks, and innovation process.

• Business & Science Method, Analysis & Research Methodologies: Covers research project construction, and data collection.

Module 5: Capstone Project

• The capstone project involves preparing a pitch deck for a company, integrating the knowledge and skills acquired throughout the program.