Đổi Mới Mô Hình Kinh Doanh Dành Cho Tư Vấn Quản Lý

What is the aim of this course?

Consulting firms are hired very often to help change the Business Model. Those projects are difficult as you have to generate innovation and convince the firm to change. There is no one recipe for how to innovate. However, there are some proven techniques, frameworks, and approaches that will help you find a way to innovate the Business Model. In this course, I will teach you how to pick the right Business Model Innovation technique during consulting projects.

In the course, you will learn the following things:

1. What frameworks, tools techniques can you use to innovate your Business Model

2. How others have implemented the Innovation

3. How to estimate the potential impact of the Business Model Innovation in Excel

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who are now Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy were already taken by more than 315 000 students, including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Napers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses and tools that we use. To every lecture, you will find attached (in additional resources) the Excel files as well as additional presentations and materials shown in the lectures, so as part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

Business Model Innovation is extremely hard. You not only have to come up with a good business idea, but it also has to make economic sense. On top of that, you have to convince the customer to sacrifice short-term profits for the long-term perspective. Most consulting firms don’t give you the full toolbox that you need. This may lead to huge frustration during consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course that will help students understand the main methods to innovate. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects devoted to business model innovation. You will master how to generate potential innovations, analyze data, and draw conclusions from the analyses. On top of that, you see how other famous firms have used the tools that we will talk about.

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst, you have to have a pretty decent understanding of business model innovation. That is why I highly recommend this course to Management Consultants or Business Analysts, especially those who want to specialize in strategy or develop their own business. The course will help you become an expert in business model innovation at the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience, as well as other notable examples worth mentioning. Our intention is that thanks to the course, you will learn:

1. What frameworks, tools techniques can you use to innovate your Business Model?

2. How others have implemented the Innovation

3. How to estimate the potential impact of the Business Model Innovation in Excel

You can also ask me any questions either through the discussion field or by messaging me directly.

How is the course organized?

The course is currently divided into the following sections:

• Introduction. We begin with a little introduction to the course, as well as some general information on how the course is organized

• The Business Model Canvas. To describe business models, you can use many tools. One of the most popular ones is the so-called Business Model Canvas. We will discuss it in this section.

• Innovation in Customer Segments. One of the biggest sources of innovation is to play with customer segments. In this section, we will discuss techniques that you can use to innovate in customer segments.

• Value Proposition Innovation. Another great source of innovation is to work on the Value Proposition. We will discuss in this section what techniques you can use to innovate the Value Proposition.

• Modeling the Business in Excel. During M&A projects, you will quite often have to create a model of the business in Excel. I will show you how to do that using a few examples.

• Valuation. During consulting projects, especially devoted to M&A or due diligence, you will have to evaluate a specific business. In this section, I will show you examples of how to do it in practice.

• Innovation in Key Resources. Some firms resort to Innovation in the Key Resources department. We will discuss in this section how you can beat your competition by innovating in this area.

• Innovation in Key Activities. You can also look at Key Activities and innovate in this area as well. In this section, we will see how you can do that in practice.

• Innovation in Cost Structure. Firms, unfortunately, overlook innovations that can be done on the cost side. In this section, we will see what techniques can be used in this area and what some bold firms in this area.

• Innovation in Revenue Streams & Sales channels. Fast effects can be achieved by innovating Revenue Streams or playing with the Sales Channels. In this section, we will look at examples of techniques and case studies.

• Innovation in Key Partners. Some industries require you to innovate also in the area of Key Partners. Thanks to that, you can build a powerful competitive advantage. In this section, we will look at some examples.

• Innovation in Customer Relationship. In many industries, we have seen many innovations in Customer Relationships. In the last section, we will look at some examples and techniques that may prove useful.

You will also be able to download many additional resources

1. Useful frameworks and techniques

2. Analyses shown in the course

3. Additional resources

4. Links to additional presentations, articles, and movies

5. Links to books worth reading

At the end of my course, students will be able to…

• How to innovate the business model

• Understand the Business Model Canvas

• How to estimate in Excel whether the innovation makes sense

• Design Innovative Business Models

• How Tesla, Disney, Apple, and Google have innovated

• Master Different Types of Innovation

• Create Innovative Revenue Streams

• Create Innovation on the Cost Side

• Deliver Innovative Value Proposition

• Create Innovation related to Key Resources & Key Partners

• Practical Strategies that will accelerate the growth of your business

• Apply the Blue Ocean Strategy

Who should take this course? Who should not?

• Management Consultants and Business Analysts

• Managers

• Startup Founders

• Investment Analysts

• Managers responsible for Acquisitions and Mergers

What will students need to know or do before starting this course?

• Basic or intermediate Excel

• Basic knowledge of economics

• Basic or intermediate knowledge of finance & accounting