Masterclass Thiết kế Dịch vụ - Kiến thức Nền tảng về Nghiên cứu Người dùng

Welcome to "Service Design - Complete User Research Guide & Techniques"

Unlock the secrets of user research and master the techniques needed to conduct comprehensive and insightful research with our comprehensive course. Whether you're an aspiring user researcher, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to conduct sound user research undertakings.

Why User Research Matters

User research is the cornerstone of successful service design. By understanding your users' needs, preferences, and behaviors, you can create products and services that truly resonate with your target audience. Whether you're designing a website, an app, or a physical product, user research ensures that your solutions meet real-world demands, leading to increased user satisfaction and business success.

What Will You Learn

In our comprehensive course, you'll delve into the intricacies of user research and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:

• Chapter 1 – Understanding Service Design: Learn why Service Design is crucial for businesses to not only survive but thrive in today's competitive landscape.

• Chapter 2 – User Research Scope & Questions: Define the scope of your research and craft precise research questions to guide your investigation.

• Chapter 3 – Research Planning: Plan and structure your research effectively, aligning it with your defined scope and objectives.

• Chapter 4 – Data Collection Methods: Explore various data collection methodologies including desk research, self-ethnographic research, participant approaches, and more.

• Chapter 5 – User Research Deliverables: Transform raw data into actionable insights using a variety of deliverables such as user journeys, reports, and more.

• Chapter 6 – Leveraging Deliverables: Discover how user research deliverables can be utilized to enhance the service design process and drive meaningful improvements.

• Chapter 7 – Real-Life Case Studies: Gain practical insights through real-life user research cases, understanding their challenges and solutions.

• Chapter 8 – Project Time: Apply your newfound knowledge through a hands-on project, reinforcing your understanding of user research techniques.

• Chapter 9 – Stakeholder management (extra lecture): Learn essential stakeholder management strategies to avoid common project failures, including tools like RACI, Power-interest matrix, and governance plans.

  
  

Why Choose This Course?

· Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to conduct many user research engagements together with product managers, service designers and product owners.

· Practical Approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. This is why the course has a chapter fully dedicated to real-life cases and a project to further cement your knowledge.

· Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.

· Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.

Convinced? Enroll today!

Enroll today and embark on a journey to become a proficient user researcher, equipped with the skills and knowledge to drive impactful service design solutions. Don't miss out on this opportunity to elevate your career and make a meaningful impact in the world of design and innovation.