Phân Tích Chiến Lược Kinh Doanh: Kỹ Năng Cốt Lõi Dành Cho Nhà Quản Lý

This course uniquely combines business strategy scenarios, metrics, advanced analytic approaches, and the simplicity of Excel examples for real-world applications.

The course covers Strategic Metrics, Strategic Scenarios, and Strategic Decision Models with downloadable examples in Excel. You should learn techniques and practical tools for selecting the most effective strategic option for your business. You should learn how to quantify your business strategy decision. You should learn how to test strategic scenarios for your business and test various market conditions. You should learn how to construct a Monte-Carlo model in Excel to predict business outcomes in uncertain environments. You should learn the most commonly used strategic metrics and the formulas behind them.

The course consists of 23 lectures + bonus, split into three chapters.

Chapter 1. Strategic Metrics

You should learn:

• 9 sets of commonly used strategic metrics

• Monetary and non-monetary metrics classification

• Formulas behind the strategic metrics

• Business areas of use for each strategic metric

Chapter 2. Strategic Scenarios

You should learn:

• 3 fundamental business scenarios

• Strategic approaches for each scenario

• Strategic models for each strategic approach

Chapter 3. Strategic Decision Model

You should learn:

• 3 types of strategic decisions

• Decision models for each type of strategic decision

• Quantitative Strategic Planning Matrix and SWOT analysis

• Analytical Hierarchical Process

• Monte-Carlo Simulations

• Downloadable Excel spreadsheet examples for each decision model

This course has downloadable Excel files with examples that you can use for practice.