Nền tảng Thành công Khách hàng: Tiếp nhận và Duy trì

In the second of our Customer Success Series of courses, you’ll learn more about customer success, specifically the adoption and retention aspects of the customer success process. This course covers the importance of adoption and retention, including ways to bring value, create and implement adoption playbooks, collaborate in Customer Success, and leverage data to deliver outstanding results. 

By looking at the four stages of Customer Success: Onboarding, Adoption, Retention, and Renewal, you’ll gain the skills and knowledge to ensure your customers love your products and continue to buy them. For anyone looking to succeed in the Customer Success field, this course will teach you the invaluable skills necessary to start your Customer Success journey! 

Customer success ensures that customers gain maximum value from the products and services a business provides. It is helping customers achieve their desired outcomes, focusing on understanding customer needs, providing tailored solutions, and creating long-term customer relationships. For someone who wants to pursue a career in customer success, it is crucial to understand customer behavior, trends, and effective communication skills. We want to increase customer retention, lower service costs, and drive expansion revenue.

Through a series of lectures broken up into 6 sections, and you'll hear from multiple instructors. First, you'll learn from Amber Moore, who oversees the customer experience at LIFT. Next, you'll meet Tara Gettman, a marketing leader with a master’s in public relations and communications. Last, you'll hear from Alyssa Nolte - a specialist- how to use data to tell a compelling story.

We hope you enjoy the second course in our Customer Success Series and be sure to check out our first course, Onboarding Best Practices, if you haven’t already taken that course. It will contain important knowledge that will deepen your understanding of what’s discussed in the Adoption and Retention course but is not completely necessary. 

Whether you’re a Customer Success expert or someone looking to start their own Customer Success journey, the skills and lessons in our Customer Success Series of courses will put you on the way to becoming a Customer Success guru!