Lập Luận Kinh Doanh cho Tính Bền Vững Doanh Nghiệp: Hướng Dẫn Toàn Diện

Whether you are new to sustainability or a seasoned professional, this course will be your ultimate guide to sustainability as it covers everything from the history to current regulations and practical frameworks which you can apply in your business. Here are some of the reviews for this course:

"After few courses on ESG which were very theoretical, finally a course with a practical approach. I eventually got a lot of insights and useful links to resources in order to set up a real ESG system. I appreciated the tests and the assignments, which helped me a lot to understand the topics".

"This course was a fully comprehensive overview of Corporate Sustainability concepts, new rule making and deep dive into the regulatory framework and strategies affecting long-term sustainability initiatives".

"This course is perfect for leaders and professionals aiming to develop and justify sustainability strategies within their organizations. It covers essential topics like CSR, TBL, ROI, and ESG, offering practical tools to make a compelling case for sustainability initiatives. Highly recommended for those looking to integrate sustainability into their business strategies effectively".

The course "Business Case for Corporate Sustainability" has been created for:

· leaders and professionals who are involved in definition and execution of sustainability strategy for their organisations,

· anyone who faces the dilemma whether sustainability and Environmental, Social and Governance (ESG) initiatives are costs or investments.

In this course not only we will explore the latest academic thought leadership on the subject of corporate sustainability, but we will look at the evolution of this concept from purely environmental concerns, to Corporate Social Responsibility (CSR) and Triple Bottom Line (TBL) approach, to the concept of the business value creation. You will learn about stakeholders' value, ESG risks, and opportunities that corporate sustainability creates for the businesses.

This course will equip you with the tools and knowledge necessary to prepare and defend a business case for sustainability initiatives/projects, whether that is required for management sign off, approval by the board of directors, regulatory reporting, or for any business-as-usual activities (eg project management, progress monitoring and other stakeholders communications). It will also give you some food for thought regarding how the environmental and social costs and benefits are currently priced, and whether more attention should be paid to pricing negative and positive externalities.

The course briefly covers the measurement techniques that could be used for building the business case, including the Return on Investment (ROI), Social Return on Investment (SROI) and Sustainable Return on Investment (S-ROI), including deeper dive into an example of such methodologies, called Return on Sustainable Investment (ROSI) developed by NYU Stern Center for Sustainable Business.

Finally, this course covers important considerations for an organisation's Sustainability Strategy development: how to integrate sustainability into business strategy, the role of Sustainable Development Goals (SDGs) in shaping corporate sustainability strategy, materiality assessment and sustainability reporting. I have also included a brief overview of sustainability certifications including B-Corp and key environmental and social responsibility ISO standards for those who consider getting external validation for their businesses or products/services.

I hope you will enjoy the course. Please note that the topic of Corporate Sustainability is a vast subject, which is impossible to cover in much technical detail in such a short course. But I would love to hear from you - please let me know what parts of the course are particularly useful, and where you suggest I could develop this course further. Feel free to contact me either here or through my LinkedIn profile.

Kind regards,

Julia Mariasova

PS Please check out all my other courses which you can find on my profile page.  Just search "Julia Mariasova" or go to the bottom of this page and click my name under "INSTRUCTOR" title. 

This course is part of the "CLIMATE CHANGE FOR PROFESSIONALS" series which consist of the following courses:

1.  Generative AI Practical Guide for Business and Sustainability

2. Carbon Accounting and e-Liability as Tools for GHGs reduction

3. Business Case for Corporate Sustainability: Ultimate Guide

4. Guide to Green Taxonomies and EU Taxonomy Tutorial

5. Key Climate Agreements & Role of Governments/Policymakers

6.  Every Company’s Guide to Climate Action & Achieving Net Zero

7.  Corporate Climate Reporting: Key Standards and Guidelines

8.  ESG in Executive Leaders' Agenda: Reporting and Analytics

9.  Power Sector Decarbonisation and Energy Transition

10.  Heavy Industry Decarbonisation and Energy Transition

11.  Transport and Mobility Decarbonisation & Energy Transition

12.  Blockchain Technology in Climate Change and Sustainability

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