Validate your business idea with MVP-Minimum Viable Product

Kiểm chứng ý tưởng kinh doanh của bạn với MVP - Sản phẩm Khả thi Tối thiểu

Tìm hiểu loại MVP nào bạn nên chọn cho ý tưởng kinh doanh và kiểm tra xem nó có khả thi không

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Asen Gyczew

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2.0 giờ video

26 bài giảng

Truy cập vĩnh viễn

Học trên mọi thiết bị

Cập nhật: 31/05/2026

#Business Development #Entrepreneurship #Mvp #Startup Validation

Bạn sẽ học được gì

Hiểu rõ khái niệm MVP và cách áp dụng nó trong thực tế

Lựa chọn MVP phù hợp để kiểm tra phần rủi ro nhất trong mô hình kinh doanh của bạn

Ước tính chi phí và thời gian cần thiết để tạo ra MVP

Yêu cầu

Kiến thức kinh doanh cơ bản

Đối tượng phù hợp

Người sáng lập Startup

Nhân viên Startup

Chủ doanh nghiệp vừa và nhỏ

Quản lý dự án

Nội dung khóa học

5 phần • 26 bài giảng

1 Giới thiệu

2 Cách xử lý hình ảnh mờ

3 Cách tiếp cận các nguồn tài nguyên bổ sung

4 MVP là gì?

1 MVP cho nhà hàng

2 MVP cho trang web kiếm tiền từ quảng cáo

3 MVP cho cửa hàng trực tuyến

4 MVP cho cửa hàng truyền thống

5 MVP cho SaaS

6 MVP cho một cuốn sách

7 Các bước tiếp theo trong việc kiểm chứng mô hình kinh doanh của bạn

1 Giới thiệu về Thương mại điện tử

2 Ví dụ về các doanh nghiệp Thương mại điện tử

3 Luồng logic của khách hàng trong Thương mại điện tử

4 Các KPI chính cho Thương mại điện tử

5 Những thách thức chính trong Thương mại điện tử

6 Mô hình tài chính Thương mại điện tử - Phiên bản cơ bản

7 Cách mở rộng quy mô doanh nghiệp – Các phương pháp hay nhất từ các công ty hàng đầu

1 Giới thiệu về Mô hình kinh doanh Dịch vụ B2C

2 Những yếu tố quan trọng trong tiệm cắt tóc, thẩm mỹ viện, v.v.

3 Những yếu tố quan trọng trong các Mô hình kinh doanh Dịch vụ B2C khác

4 Giới thiệu về mô hình hóa Dịch vụ B2C trong Excel

5 Mô hình kinh doanh nhà hàng trong Excel - Mô hình cơ bản

6 Mô hình kinh doanh nhà hàng trong Excel - Mô hình nâng cao

7 Chuỗi nhà hàng - Làm thế nào để mô hình hóa trong Excel?

1 Bài giảng bổ sung

Giới thiệu khóa học

Course Summary

It is not that difficult to have a business idea even one that seems like a breakthrough and instant success. The reality bites and most startups fail fast and at the same time cost their founders a small fortune. That's why the recent development of so-called lean startups revolves around learning fast and at a small cost to build a product customers need and are willing to pay. The crucial part of this path is creating a prototype of your product that enables you to test the reaction of your potential customer. This is the MVP – Minimum Viable Product.

MVP has to be Viable which means that it delivers some noticeable value to the customer, and solves his pain. Minimum means that it cannot be overcomplicated, it has to have a minimal amount of features for you to be able to draw the right conclusion on what works and what does not work.

Most courses stop at the landing page as the Holy Grail of lean startup and testing, the ultimate MVP, but life is much more complicated and a landing page in many cases simply is not enough. How do you test the community and whether people will share and comment? How do you want to test physical products that have to be tasted and smelled?

On top of that, not all MVPs are born equal. Some test one part of your business model whereas others are perfect for testing different question marks that pop up constantly in your mind.

In this course, we will show you through examples what should be the MVP for your business model, how to pick the right one for your needs, and what the added benefits of MVP are. We will also give an estimation of the costs and time needed for the creation of MVP.

If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

Why have we decided to create this course?

We work with startups on a daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tonnes of very good books on lean methods (i.e. Lean Analytics, Running Lean, etc.) startups have problems with applying this knowledge in practice. The interesting thing was that those problems were pretty universal regardless of the industry, business model, or even whether they were run independently or supported by big corporations.

What will this course give you?

The course is a practical overview of possible MVPs for the following types of businesses: B2C services especially restaurants, online shops, offline shops, webpage earning from display ads, SaaS, and books. Our intention is that thanks to the course you will know:

What are the different types of MVPs you can use?
What are the pros and cons of a specific MVP?
How much does it cost and how long does it take to create a specific MVP?
When you should use one type of MVP and when entirely different one?

How the course is organized?

The course is divided into the following sections:

Introduction. We explain what MVP is and why it makes sense to use it
MVP examples. Here we go in-depth over MVPs for different businesses: restaurants, online shops, offline shops, webpage earning from display ads, SaaS, and books, and show you how and when they should be used. If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.
E-commerce Business model - rough estimation. In this section, I will show you how to go a step further and validate the economic logic of the business. We will do that by using a business model in Excel. We will do that for the e-commerce
B2C Business model - rough estimation. In this section, I will show you how to check in Excel whether B2C business makes sense. We will also look at the main challenges.

You will be able also to download many additional resources