Tiếp thị Sản phẩm: Chiến lược Go To Market để Sản phẩm Thành công

Is sales or marketing your passion or profession?  Master the skills to launch winning products, enter new markets, and drive business growth.

Do you want to learn how to launch products successfully, analyze the market, and create impactful Go-to-Market (GTM) strategies? You're in the right place! Welcome to “Product Marketing: Go-To-Market Strategy for Product Success”, a practical and comprehensive course designed by Col (Dr) Shabbar Shahid, seasoned instructor with 40+ years of leadership experience in strategy, marketing, and business execution.

Why This Course?

Whether you're a marketing professional, entrepreneur, or product manager, knowing how to take a product from concept to customer is a must-have skill. This course equips you with powerful tools, real-world strategies, and industry frameworks to:

• Analyze markets

• Identify customer segments

• Craft value propositions

• Execute product launches

• And optimize post-launch performance

What You'll Learn:

• Understand the Difference between Traditional Marketing Plans and Go-To-Market Strategies

• Apply the 4 Ps of Marketing effectively in real-life business scenarios

• Conduct deep Market Research & Analysis

• Use frameworks like SWOT, PESTLE, and Porter’s Five Forces for strategic insights

• Learn Product Positioning and build a strong Value Proposition

• Explore Pricing, Packaging, and Segmentation Strategies

• Develop Customer Acquisition and Sales & Distribution Plans

• Create powerful Branding and Content Marketing Campaigns

• Master the Product Launch Process and Post-Launch Optimization Techniques

All topics are explained in simple, jargon-free language with real-world examples and practical case references.

Who Should Take This Course?

This course is ideal for:

• Marketing Professionals – Expand your strategic toolkit and launch campaigns that convert.

• Sales Teams – Understand how GTM strategies impact your pipeline and success.

• Product Managers – Learn how to position and launch your products effectively.

• Entrepreneurs & Startups – Launch your product with a bang and avoid common pitfalls.

• Marketing Students – Get hands-on learning of core concepts that go beyond textbooks.

• Career Changers – Break into the marketing world with foundational knowledge and confidence.

About the Instructor:

Col (Dr) Shabbar Shahid is an  Indian Army veteran and business expert with nearly four decades of experience across leadership, engineering, and corporate strategy. He holds:

• A PhD in Management

• Postgraduate degrees in Engineering and Business

• A “Distinguished Instructor” grading from the Military College of Electronics and Mechanical Engineering

• 34 years of Army life and a wealth of teaching experience

Learn from a leader who’s been in the trenches and knows what works. Ready to Launch Your Marketing Career?

Enroll now in “Product Marketing: Go-To-Market Strategy for Product Success” and transform your marketing vision into reality!