Toàn bộ chương trình MBA trong 1 khóa học: Giáo sư Trường Kinh doanh Đoạt Giải Thưởng
Chris Haroun | 1.5 Million Students | #1 Best Selling Business & Finance Prof.
Your Guide to the Pharmaceutical (Pharma) Industry
Are you interested in the pharma industry? Do you work within or with pharma, perhaps for a pharma company or healthcare agency? Would you like to know more about medicines and developments in healthcare.
In this first course, you learn about the origin, and the development of medicines, the current pharma landscape, dynamics and trends within the industry and the key pharma companies and most successful medicines. I’ll talk about some disease areas of particular interest right now, and review the major issues facing the industry, broadly classified under the headings of technology, globalisation, risk and cost-containment. After completing this course, you will appreciate the structure, function and dynamics of the pharma industry, and know a lot more about how medicines protect and enrich our lives. Further courses within this programme look at drug development, licensing, manufacturing, marketing and digitalisation, as well as reviewing the many commercial opportunities and threats within the pharmaceutical industry. By the end of this course, you will be able to talk confidently about the pharmaceutical industry during a presentation, in an interview, with co-workers, with customers or in general conversation with friends.
Phil Yates has been working with the global pharmaceutical industry for over 40 years. An ex-teacher he has worked for Bayer, Glaxo, Sanofi & Astra. He has diplomas in marketing and coaching and is a CPD-accredited Coach of Excellence.
This concise, comprehensive and enjoyable course helps you learn quickly and easily whether for your professional or personal interest.
After taking this course you will:
Be able to explain the structure and function of the global pharmaceutical industry
Know the key pharma markets, companies and medicines
Understand the difference between chemical and biologic medicines, generics and biosimilars
Know which disease areas are of significant interest including oncology (cancer), diabetes, rare diseases and obesity
Understand the value of medicines
The course includes reviews and quizzes to consolidate, accelerate and reinforce your learning.
Build your understanding of how the pharmaceutical industry works with this easy-to-follow course explaining the facts you need to know.
Let’s get started!
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