GTM Engineering B2B Playbook: Học Clay Từ Con Số 0

About Your Instructor

Hi, I'm Gui Stetelle. An engineer by training and a salesperson by trade. I built this course to share the GTM engineering principles I use every day to get real results for high-growth companies.

• Experienced B2B Sales Professional: I’ve made over 50,000 cold calls and generated 8 figures in pipeline for companies like Bringg (Unicorn, raised $100M), Tractian (raised $120M), and Versum (acquired by Booksy)

• Founder of Decade Journey, a Lead Generation Agency building outbound engines for B2B companies.

This is the definitive guide for Sales, RevOps, and Growth professionals who have heard about how powerful Clay is but feel overwhelmed by the blank canvas when they log in.

• This course is for you if: You want to move from confusion to confidence and build a modern B2B GTM strategy from scratch.

• What we'll learn: This is a structured playbook, not just a tour of features. We'll start with the foundational FETE Framework (Find, Enrich, Transform, Export) to give you a mental model to solve any list-building challenge.

  
  

What You Will Master in This Course:

• The Basics in Clay: Learn to source data from anywhere (CRMs, Google Maps, web scraping) and use a structured framework to guide your projects.

• Waterfall Enrichment: Dive deep into Clay's most cost-effective feature. You'll learn to chain data providers to find any data point while saving credits and hours of manual work.

• AI Agents & Formulas: Master prompt engineering, choose the right AI models, and use credit-free AI Formulas for powerful conditional logic and data formatting.

• Intent Signals: Build a proactive intelligence engine. Learn to track high-intent moments like new hires and funding rounds to perfect your timing and personalize your outreach.

• APIs and CRM Integration: Put your data to work by connecting Clay to your tech stack, including HubSpot, Salesforce, and any other tool using the HTTP API enrichment.

By the end of this course, you won't just know what the buttons do; you'll understand how to think like a GTM engineer.

If you're ready to stop guessing and start building sophisticated, automated, and effective outbound workflows, this is the course for you.