Music Business: Music Marketing With Digital Marketing

Music industry and music business success with amazing music marketing! Music promotion: YouTube, ads, branding, TikTok

4.3

(144 đánh giá)

6,629 học viên

Giảng viên

Alex Genadinik

Phụ đề Việt chất lượng cao Phụ đề tiếng Anh Bán chạy Đánh giá cao

50.000đ 469.000đ -89%

✓ Xem giỏ hàng và thanh toán

Bao gồm phụ đề tiếng Việt, tiếng Anh

6.0 giờ video

122 bài giảng

1 bài quiz

Truy cập vĩnh viễn

Học trên mọi thiết bị

Cập nhật: 28/05/2026

#Git #Marketing #Marketing Fundamentals #Music Marketing

Bạn sẽ học được gì

Professional music marketing for independent musicians

Learn from real examples by a fellow musician

Use social media to get exposure

Know how to raise money for your music

Overview of major music marketing strategies

World-class student support: I answer 99% of student questions within 24 hours

Personalized help from the instructor: Join office hours Zoom call with the instructor and students to ask questions directly

Yêu cầu

Interest in promoting your music online

Interest in using social media to promote art or music

Đối tượng phù hợp

Musicians

Artists

Nội dung khóa học

15 phần • 85 bài giảng

1 Music marketing course introduction and warm welcome

2 Options to have a better course-taking experience

1 YouTube marketing high-level overview

2 Best long-term strategy for high-growth on YouTube

3 Tip for using cover songs to grow on YouTube

4 Let's be a community and support each other's music journey

5 Your thoughts on this music marketing training

1 Section introduction for creating a new YouTube channel

2 Creating a bare new channel

3 Adding channel art for your channel

4 Uploading your first video

5 Going live with your first video & setting the featured video & channel trailer

6 Doing keywords and recommendation strategy example

1 YouTube ads section introduction

2 Creating your YouTube ads (formerly AdWords) account

3 Understand the different YouTube ad formats

4 What are TrueView ads

5 Choosing between different YouTube ad sets for video ads

6 Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad

7 Script to make your TrueView ads cheaper and more effective

8 Setting your budget

9 Bidding strategies

10 Decrease your advertising costs by expanding potential audience/inventory

11 More to choosing location than you think

12 Starting with ad groups

13 YouTube ad option for related videos in the same ad

14 More details: YouTube ad scheduling, product feeds, and device targeting

15 Stealing views from competitor's videos with placements option

16 Targeting demographics

17 Target audiences

18 Choosing content where your ad will appear

19 Choosing keywords

20 Practical, real-world example of refining targeting and bidding strategies

21 Ad setup conclusion

1 Fundraising to financially support your music - section introduction

2 Options for getting donations for your music with Patreon and other ways

3 Fundraising with the SPRK token

1 Soundcloud - I'm stirring up controversy

1 Case study of a website

2 Finding a good domain name

3 What technology to use to create your website and should you do it yourself?

1 Overview of Facebook marketing for a self-branded business

2 Facebook page strategy for ads and automated growth for a personal brand

1 Instagram marketing section introduction

2 Different possible posts on Instagram

3 How the feed algorithm works and tips to take advantage of it

4 Explore and discover algorithm and how to go trending

5 Instagram Reels algorithm

6 Instagram reels

7 Carousel posts, when and how to use them for most engagement

8 Introduction to Instagram stories

9 Introduction to Instagram stories

10 Whom you should follow and network with

11 Case study of hiring influencers for Instagram marketing

12 Enabling insights

1 TikTok section introduction

2 Explaining the accounts shown in this course

3 First thing after you create your account - correctly creating a screen name

4 Importing your friends to build up an initial audience

5 What to expect when you are just starting out

6 Using TikTok hashtags

7 Example how I find many good hashtags and use them

8 Results of posting 24 hours later - 200 views!

9 Joining TikTok challenges and trending hashtags

10 Networking, commenting, liking

11 Influencer marketing for Fiverr what when it is too early

12 Stand for your phone

13 Microphones

1 TikTok ad account setup

2 Creating your first ad

3 Setting up an ad with the more advanced options

4 Troubleshooting

5 My ad results - 0.15/follower

6 Showing more results of what it took to get 1,000 followers

7 The big strategy for growth using ads

1 YouTube Live section introduction

2 Starting to go live on YouTube and downloading the video streaming software

3 YouTube live tips for long-term success

1 Few words on Spotify marketing for musicians

1 NEW: Patreon for musicians to raise money

2 Becoming a music teacher locally and dominating

3 Getting the most out of music distribution sites

4 Creating and selling merchandise

5 YouTube monetization for musicians

1 Thank you for watching this music marketing course, and parting words

Giới thiệu khóa học

This is a course for aspiring musicians and artists. The course will teach you how to correctly promote your work on social media and other online marketing strategies.

The course is a mixture of an interview with a musician named Sarantos who is successfully using social media to promote his music and tutorials from me on some of the common marketing and business practices that musicians and artists should be aware of.

WHAT TO EXPECT FROM THIS MUSIC MARKETING COURSE

Don't expect to become a star overnight. The course notes many good practices and has a number of examples and suggestions for the right ways to do things. But it will be up to you to try things out and correctly implement the strategies discussed in the course.

Best of luck!

NEW COURSE ADDITION: TIKTOK FOR MUSIC

TikTok is a new social media platform that is very popular for musicians. It is formerly the Musically app. I added a new section for how to get started on TikTok to promote your music even if you have no audience of followers on TikTok.

OFFICE HOURS AND ONE-ON-ONE HELP - I GIVE MY PERSONAL TIME

What really sets this music marketing course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you achieve your goals.

You can also get my help and advice any time! Start discussions and message me with private questions about the music business or music marketing. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your music marketing and music industry expertise, and that you have completed a certain number of hours of instruction in music marketing.

MONEY-BACK GUARANTEE

This music marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.