Giới thiệu về CSR: Trách nhiệm Xã hội của Doanh nghiệp

Introduction to CSR: Corporate Social Responsibility delves into the multifaceted concept of corporate social responsibility, illustrating its pivotal role in contemporary business. This course moves beyond traditional profit-centric models to explore how organizations can achieve sustainability by balancing economic, social, and environmental considerations.

You will gain a comprehensive understanding of:

• The Triple Bottom Line: John Elkington's framework encompasses "People, Planet, and Profit" as core measures of organizational performance.

• Environmental Responsibility: Strategies for reducing environmental impact, including pollution and waste reduction, and offsetting harm through restorative actions and philanthropy.

• Corporate Philanthropy: How organizations contribute to society through staff volunteering, charitable donations, community involvement, and ethical supply chain choices.

• Ethical Responsibility: The importance of fairness, equity, and human rights in the treatment of employees, customers, supply chains, communities, and investors.

• Defining CSR: Contrasting shareholder-first perspectives with the stakeholder-centric approach, emphasizing CSR as a partnership between business and community.

• CSR Drivers and Benefits: Exploring philanthropic motivations versus enlightened self-interest, and the advantages of CSR in terms of reputation, customer loyalty, employee attraction, risk mitigation, and cost reduction.

• Standards and Accreditations: An overview of legislative frameworks and independent standards like SASB, B Corp, ISEAL, and ISO 26000 that guide and validate CSR efforts.

This course will help you to understand and articulate the critical importance of CSR, equipping you with insights into how businesses can operate ethically and sustainably while contributing positively to society and the planet.