Lý thuyết Thiết kế Đồ họa - Nghệ thuật Chữ

Welcome to the second part of my Graphic Design Theory Series: Typography!

In this course we will explore the realm of fonts. We will be learning the critical principles on how to use them as a defining character of your design, supporting and enhancing the message you convey.

Who would benefit from this course the most

If you love great typography on a poster, a clean reading experience on a website than this course will be a joy from beginning to the end for you.

If you are a designer, what you will master here will be a fundamental element in your creative career. Understanding the governing rules of typography will allow you to masterfully set the tone of your design, establishing subtle hierarchy within the composition to control the attention of your viewers.

Why I made this course

There are so many traps and mistakes you can make from a visual disharmony to the disruption of legibility and readability of text in your compositions. I created this program so you can intuitively avoid these and make typography work.

By the end of this course you will develop a critical eye for the right font, see how to slightly adjust them to make the good perfect - and that difference is what makes a designer and his work stand out.

What will we cover in this course?

We’ll explore all practical aspects of typography including:

• The process of effective type picking and pairing

• Key type anatomy terms and the classification of typefaces

• The difference between typefaces and fonts, calligraphy and lettering

• Text alignment, grids, text and image positioning

• Professional font customization

• Best practices for creating visual interest and control perception

• Common typography mistakes and ways to avoid them

• The golden rules of choosing text color

• Useful keyboard shortcuts in Adobe design applications

• And much more

Seeing it all in action

Throughout this course we will analyze various designs, from posters, book covers, business cards and billboards to websites, mobile apps and banner ads. This will not only make the training a real fun but also help you understand and remember the terms that we cover though these examples,

We will also carefully go through every setting option to adjust the type and explore how it would affect the overall visual and legibility.

About me and my new Graphic Design Theory Series

This new Graphic Design Theory Series (Typography is the second part) is the essence of my 15+ years of teaching graphic design, and 20+ years of working as a freelance graphic designer and illustrator.

I was fortunate to teach more than a 100,000 students worldwide and was voted as one of the 5 best Adobe instructors of the World. Here in Udemy, some of my courses are all time best sellers and are considered the best in their category.

The challenge of teaching Design Theory is that everything is related, and I have a very effective and unique approach to explore this amazing subject in an enjoyable, easy to understand manner, that will help you to build deep understanding in it fast.

Come, join me on this exciting journey, let’s explore the amazing world of typography in Graphic Design together!

Martin